What are 'The Keys to Success'?

We worked with Melbourne based tattoo artist and absolute fuck'n gentleman of human being, Philipp Ohme out of New Age tattoo studio on this one. Through a coupla back and forths, we came up a concept to take the piss out of the societal idea of success which is commonly mistaken for materialistic wealth.

Take that key chain that's sitting on your trousers, open the door, see what's on the other side. Was the grass greener on the other side?